Exploració per autor "Paananen, Aija"
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Reviewing customer value literature: Comparing and contrasting customer values perspectives
Paananen, Aija; Seppänen, Marko (Intangible Capital, 2013-11)
Article
Accés obertPurpose: The paper provides a comprehensive and up-to-date literature review of customer value concepts and distinguishes complex customer value from the various perspectives. It structures the themes and dimensions between ...