Browsing by Author "Orfila Garzón, Ana"
Customer attractiveness - The relevance of attraction in dyadic relationships in a business context Orfila Garzón, Ana (Universitat Politècnica de Catalunya / Politecnico di Milano, 2011)
Master thesis (pre-Bologna period)
Restricted access - author's decisionMain purpose of this research paper is to deepen in buyer supplier relationships and its correct management by means of an extensive literature review and a compound model. More specifically, with the assistance of a ...