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    • Crafting service-based go-to-market and pricing strategies for a new technology 

      Monserrate, Marcella (Universitat Politècnica de Catalunya / ETH Zürich, 2015)
      UPC Master thesis
      Open Access
      Covenantee:   Eidgenössische Technische Hochschule Zürich
      Purpose The purpose of this thesis is to shed light on how different bundling, service and pricing strategies affect the customer’s willingness to pay and purchase intention of a service related to a new technology and ...