Browsing by Author "Ma, Chia-Hsiang"
Applying an empathic design model to gain an understanding of consumers’ cognitive orientations and develop a product prototype Luh, Ding-Bang; Ma, Chia-Hsiang; Hsieh, Ming-Hsuan; Huang, Cheng-Yong (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2012-04)
Open AccessPurpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both ...