Now showing items 1-9 of 9

    • Co-Creating Value through Agents Interaction within Service Network 

      Okdinawati, Liane; Simatupang, Togar M.; Sunitiyoso, Yos (OmniaScience, 2017-04)
      Article
      Open Access
      Purpose: The purpose of this paper is to give further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and the influences of other agents where ...
    • Customer Campaings Tool 

      Pino Berga, Blanca (Universitat Politècnica de Catalunya, 2015-09-07)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement
    • Disseny de l'estratègia de marketing de la Solució Quadre de Comandament d'una empresa de consultoria d'organització, amb el complement d'una eina informàtica basada en un entorn Web 

      Vilanova Molas, Sergi (Universitat Politècnica de Catalunya, 2008-05)
      Master thesis (pre-Bologna period)
      Open Access
      L'empresa Management Momentum, experta consultora en estratègia i gestió, utilitza el disseny de Quadres de Comandament com a eina per recolzar els seus clients en la definició dels seus objectius estratègics, de les ...
    • Estudi del CRM com a eina per a la diferenciació i la creació dual de valor 

      Murcia Comas, Rosa (Universitat Politècnica de Catalunya, 2010-02)
      Master thesis (pre-Bologna period)
      Open Access
      Aquest estudi inclou: - un estudi previ dels antecedents i conceptes actuals tant del màrqueting tradicional com del màrqueting relacional. - S’introdueixen els factors de desenvolupament i les dimensions bàsiques ...
    • Improvement project of the Marketing Lead’s Management process 

      Fernández Gelonch, Sílvia (Universitat Politècnica de Catalunya, 2016-06-23)
      Bachelor thesis
      Restricted access - confidentiality agreement
    • Realització d'una campanya publicitària 

      Pousibet García, Alejandro (Universitat Politècnica de Catalunya, 2010)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement
    • Structure selection and coordination in dual-channel supply chains 

      Jingjing, Cai; Jing, Wu; Meidan, Xiao; Bin, Liu; Wenliang, Wang (OmniaScience, 2015-04)
      Article
      Open Access
      Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two different kinds of marketing models: the ...
    • Trigger factors in brick and click shopping 

      Marmol, Mage; Fernández Alarcón, Vicenç (OmniaScience, 2019-05)
      Article
      Open Access
      Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel. The description ...
    • Tubtrax Innovations & Communication / Marketing Improvements 

      Möhrle, Isabelle; Tuominen, Joonas; Pérez Gromaz, Aitor; Waardenburg, Dennis (Universitat Politècnica de Catalunya, 2014-01-13)
      Bachelor thesis
      Restricted access - publisher's policy
      Covenantee:   Vanderlande Industries España / Avans Hogeschool
      This report includes the project team's research and results regarding Vanderlande Industries' Tubtrax baggage handling system. The report covers two main subjects; one subject includes research and analysis of the marketing ...