Now showing items 1-3 of 3

  • Customer attractiveness - The relevance of attraction in dyadic relationships in a business context 

    Orfila Garzón, Ana (Universitat Politècnica de Catalunya / Politecnico di Milano, 2011)
    Master thesis (pre-Bologna period)
    Restricted access - author's decision
    Main purpose of this research paper is to deepen in buyer supplier relationships and its correct management by means of an extensive literature review and a compound model. More specifically, with the assistance of a ...
  • Impact of B2B Social Media on SMEs 

    Guarch Gallen, Sara (Universitat Politècnica de Catalunya, 2012)
    Bachelor thesis
    Restricted access - author's decision
    Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This ...
  • Impact of social media in business to business relations 

    Matesanz Mestres, Javier; Nuñez Garcia, Javier (Universitat Politècnica de Catalunya / Politecnico di Milano, 2012)
    Master thesis (pre-Bologna period)
    Restricted access - author's decision
    Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it ...