Browsing by Contributor "Luzzini, Davide"
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Customer attractiveness - The relevance of attraction in dyadic relationships in a business context
(Universitat Politècnica de Catalunya / Politecnico di Milano, 2011)
Master thesis (pre-Bologna period)
Restricted access - author's decisionMain purpose of this research paper is to deepen in buyer supplier relationships and its correct management by means of an extensive literature review and a compound model. More specifically, with the assistance of a ... -
Impact of B2B Social Media on SMEs
(Universitat Politècnica de Catalunya, 2012)
Bachelor thesis
Restricted access - author's decisionBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This ... -
Impact of social media in business to business relations
(Universitat Politècnica de Catalunya / Politecnico di Milano, 2012)
Master thesis (pre-Bologna period)
Restricted access - author's decisionEverybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it ...