Now showing items 1-3 of 3

    • Customer attractiveness - The relevance of attraction in dyadic relationships in a business context 

      Orfila Garzón, Ana (Universitat Politècnica de Catalunya / Politecnico di Milano, 2011)
      Master thesis (pre-Bologna period)
      Restricted access - author's decision
      Main purpose of this research paper is to deepen in buyer supplier relationships and its correct management by means of an extensive literature review and a compound model. More specifically, with the assistance of a ...
    • Impact of B2B Social Media on SMEs 

      Guarch Gallen, Sara (Universitat Politècnica de Catalunya, 2012)
      Bachelor thesis
      Restricted access - author's decision
      Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This ...
    • Impact of social media in business to business relations 

      Matesanz Mestres, Javier; Nuñez Garcia, Javier (Universitat Politècnica de Catalunya / Politecnico di Milano, 2012)
      Master thesis (pre-Bologna period)
      Restricted access - author's decision
      Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it ...