Exploració per altres contribucions "Luzzini, Davide"

Ara es mostren els items 1-3 de 3

    • Customer attractiveness - The relevance of attraction in dyadic relationships in a business context 

      Orfila Garzón, Ana (Universitat Politècnica de Catalunya / Politecnico di Milano, 2011)
      Projecte/Treball Final de Carrera
      Accés restringit per decisió de l'autor
      Main purpose of this research paper is to deepen in buyer supplier relationships and its correct management by means of an extensive literature review and a compound model. More specifically, with the assistance of a ...

    • Impact of B2B Social Media on SMEs 

      Guarch Gallen, Sara (Universitat Politècnica de Catalunya, 2012)
      Treball Final de Grau
      Accés restringit per decisió de l'autor
      Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This ...

    • Impact of social media in business to business relations 

      Matesanz Mestres, Javier; Nuñez Garcia, Javier (Universitat Politècnica de Catalunya / Politecnico di Milano, 2012)
      Projecte/Treball Final de Carrera
      Accés restringit per decisió de l'autor
      Everybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it ...