Exploració per autor "Liu, Yongmei"

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    • Channel selection in e-commerce age: a strategic analysis of co-op advertising models 

      Liu, Yongmei; Sun, Yuhua; Hu, Junhua (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2013-04)
      Article
      Accés obert
      Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to ...