Browsing by Contributor "Legland, Patrick"
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(Universitat Politècnica de Catalunya / HEC París, 2017-06)
(Universitat Politècnica de Catalunya / École Hautes Etudes Commerce, 2016-05)
Master thesis (pre-Bologna period)
Open AccessBrands are assets that appeal to the consumer and are, many times, of value unknown or difficult to determine for a business. These intangible assets have been classified and defined in many ways but remain unexplored. The ...