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  • Factors influencing popularity of branded content in Facebook fan pages 

    Sabaté i Garriga, Ferran; Berbegal Mirabent, Jasmina; Cañabate Carmona, Antonio; Lebherzd, Philipp R. (2014-12-01)
    Restricted access - publisher's policy
    Social media is achieving an increasing importance as a channel for gathering information about products and services. Brands are developing its presence in social networking sites to meet brand awareness, engagement and ...