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    • Analysis of Linoprint distribution channels, development of marketing concepts and tools 

      Dominguez Rodríguez, Xavier; Kindsfater, Konradas A.; Pueppke, Nicolas; Shargh, Mahdi; Wasiak, Dorota (Universitat Politècnica de Catalunya, 2010-06-04)
      Master thesis (pre-Bologna period)
      Open Access
      Covenantee:   Fachhochschule Kiel / Heidelberger Druckmaschinen
      The objective of this report is to analyze the effectiveness of current Linoprint distributors and potential new distributors, to analyze Linoprint’s company strengths compared to its competitors in the digital printing ...