Browsing by Author "Jiang, Xuan"
Integrating fuzzy theory into Kano model for classification of service quality elements: a case study of machinery industry in China Meng, Qingliang; Jiang, Xuan; He, Lin; Xinxin, Guo (OmniaScience, 2015-12)
Open AccessPurpose: The purpose of study is to propose and verify a method of service quality elements classification through integrating fuzzy theory into Kano model. The method has the merit of being more effective in processing ...
Jiang, Xuan; Deng, Shiming (OmniaScience, 2014-10)
Open AccessPurpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum ...