Now showing items 1-3 of 3

    • Crafting service-based go-to-market and pricing strategies for a new technology 

      Monserrate, Marcella (Universitat Politècnica de Catalunya / ETH Zürich, 2015)
      UPC Master thesis
      Open Access
      Covenantee:   Eidgenössische Technische Hochschule Zürich
      Purpose The purpose of this thesis is to shed light on how different bundling, service and pricing strategies affect the customer’s willingness to pay and purchase intention of a service related to a new technology and ...
    • Green IT empowerment, social capital, creativity and innovation: a case study of creative city, Bantul, Yogyakarta, Indonesia 

      Muafi (OmniaScience, 2015-07)
      Open Access
      Purpose: This study aims at analyzing the role of empowerment of Green Information Technology (IT) in Small Medium Entreprises (SMEs) and social capital of the creativity and innovation of creative SMEs in Bantul, ...
    • The evolutionary ecology of technological innovations 

      Solé, Ricard; Valverde, Sergi; Rosas Casals, Martí; Kauffman, Stuart; Farmer, Doyne; Eldredge, Niles (2013-03-01)
      Open Access
      Technological evolution has been compared to biological evolution by many authors over the last two centuries. As a parallel experiment of innovation involving economic, historical, and social components, artifacts define ...