Now showing items 1-10 of 10

    • Analysis of Linoprint distribution channels, development of marketing concepts and tools 

      Dominguez Rodríguez, Xavier; Kindsfater, Konradas A.; Pueppke, Nicolas; Shargh, Mahdi; Wasiak, Dorota (Universitat Politècnica de Catalunya, 2010-06-04)
      Master thesis (pre-Bologna period)
      Open Access
      Covenantee:   Fachhochschule Kiel / Heidelberger Druckmaschinen
      The objective of this report is to analyze the effectiveness of current Linoprint distributors and potential new distributors, to analyze Linoprint’s company strengths compared to its competitors in the digital printing ...
    • Co-Creating Value through Agents Interaction within Service Network 

      Okdinawati, Liane; Simatupang, Togar M.; Sunitiyoso, Yos (OmniaScience, 2017-04)
      Article
      Open Access
      Purpose: The purpose of this paper is to give further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and the influences of other agents where ...
    • Customer Campaings Tool 

      Pino Berga, Blanca (Universitat Politècnica de Catalunya, 2015-09-07)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement
    • Disseny de l'estratègia de marketing de la Solució Quadre de Comandament d'una empresa de consultoria d'organització, amb el complement d'una eina informàtica basada en un entorn Web 

      Vilanova Molas, Sergi (Universitat Politècnica de Catalunya, 2008-05)
      Master thesis (pre-Bologna period)
      Open Access
      L'empresa Management Momentum, experta consultora en estratègia i gestió, utilitza el disseny de Quadres de Comandament com a eina per recolzar els seus clients en la definició dels seus objectius estratègics, de les ...
    • Estudi del CRM com a eina per a la diferenciació i la creació dual de valor 

      Murcia Comas, Rosa (Universitat Politècnica de Catalunya, 2010-02)
      Master thesis (pre-Bologna period)
      Open Access
      Aquest estudi inclou: - un estudi previ dels antecedents i conceptes actuals tant del màrqueting tradicional com del màrqueting relacional. - S’introdueixen els factors de desenvolupament i les dimensions bàsiques ...
    • Improvement project of the Marketing Lead’s Management process 

      Fernández Gelonch, Sílvia (Universitat Politècnica de Catalunya, 2016-06-23)
      Bachelor thesis
      Restricted access - confidentiality agreement
    • Marketing plan for construction company specialized in craft works on Serbian market 

      Mihailovic, Toma (Universitat Politècnica de Catalunya, 2012-11)
      Master thesis
      Restricted access - author's decision
      This works depicts how a small sized construction company specialized for craft works on Serbian market can create a marketing plan. The aim was to create a marketing plan that can be immediately implemented in realistic ...
    • Realització d'una campanya publicitària 

      Pousibet García, Alejandro (Universitat Politècnica de Catalunya, 2010)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement
    • Structure selection and coordination in dual-channel supply chains 

      Jingjing, Cai; Jing, Wu; Meidan, Xiao; Bin, Liu; Wenliang, Wang (OmniaScience, 2015-04)
      Article
      Open Access
      Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two different kinds of marketing models: the ...
    • Trigger factors in brick and click shopping 

      Marmol, Mage; Fernández Alarcón, Vicenç (OmniaScience, 2019-05)
      Article
      Open Access
      Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel. The description ...