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  • The effects of the returning behaviour in the profitability of customers within fashion e-commerce 

    Hevia Saenz de Miera, Lluc (Universitat Politècnica de Catalunya / Lunds Tekniska Högskola, 2013)
    Bachelor thesis
    Open Access
    Covenantee:  Lunds Tekniska Högskola
    Purpose: The purpose of this thesis is to explore how the experience that customers gain by means of their purchasing and returning behaviour affects their profitability for the e-commerce fashion company. More specifically, ...