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    • Varig case: the downfall of a Brazilian icon 

      Emboaba Moreira, Mauricio; Guimaraes Ferrer, Celso Jr (Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2012-05)
      Open Access
      Purpose: This article aims to examine the reasons of strategic nature that led Varig, the traditional 80 year-old Brazilian flag carrier, to a decadence process, which, in 2006, put a doubt over the continuity of its ...