Browsing by Contributor "Grohmamm, Marcella"
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(Universitat Politècnica de Catalunya / ETH Zürich, 2015)
UPC Master thesis
Covenantee: Eidgenössische Technische Hochschule ZürichPurpose The purpose of this thesis is to shed light on how different bundling, service and pricing strategies affect the customer’s willingness to pay and purchase intention of a service related to a new technology and ...