Exploració per autor "García, David L."
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Customer continuity management as a foundation for churn data mining
García, David L.; Vellido Alcacena, Alfredo; Nebot Castells, M. Àngela (2007-01)
Report de recerca
Accés obertThis report lays the first theoretical foundations for a research program on analytical churn management. In the current hypercompetitive business scenario, firms have to bend over backwards in their strategies both to ... -
Predictive models in churn data mining: a review
García, David L.; Vellido Alcacena, Alfredo; Nebot Castells, M. Àngela (2007-01)
Report de recerca
Accés obertThe development of predictive models of customer abandonment plays a central role in any churn management strategy. These models can be developed using either qualitative approaches or can take a data-centred point of view. ...