• Customer continuity management as a foundation for churn data mining 

      García, David L.; Vellido Alcacena, Alfredo; Nebot Castells, M. Àngela (2007-01)
      Report de recerca
      Accés obert
      This report lays the first theoretical foundations for a research program on analytical churn management. In the current hypercompetitive business scenario, firms have to bend over backwards in their strategies both to ...
    • Predictive models in churn data mining: a review 

      García, David L.; Vellido Alcacena, Alfredo; Nebot Castells, M. Àngela (2007-01)
      Report de recerca
      Accés obert
      The development of predictive models of customer abandonment plays a central role in any churn management strategy. These models can be developed using either qualitative approaches or can take a data-centred point of view. ...