Now showing items 1-2 of 2

  • The US market introduction of an European Sports Nutrition Brand 

    Mayol Reig, Rafel (Universitat Politècnica de Catalunya, 2012)
    Master thesis (pre-Bologna period)
    Open Access
    The US sports nutrition market is the biggest sport nutrition market in the world ($4.7 billion, 60% world share) and is growing at a 7% annual rate. The market is crowded of supplement brands both in the strength gainers ...
  • Transition in-and-out of exporting and its impact on employment growth 

    Lafuente González, Esteban Miguel; Vaillant, Yancy; Moreno Gómez, Jorge (Emerald Group Publishing, 2018-11-29)
    Open Access
    Purpose The purpose of this paper is to evaluate how different strategic choices related to the transitions in-and-out of exporting (export entry, export persistence, export exit) impact employment growth in Romanian ...