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  • Network value and optimum analysis on the mode of networked marketing in TV media 

    Dongpo, Xiao; Zhang, Zhenji; Guan, Xiaolan (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2012-12)
    Article
    Open Access
    Purpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the ...