Browsing by Author "Dongpo, Xiao"
Dongpo, Xiao; Zhang, Zhenji; Guan, Xiaolan (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2012-12)
Open AccessPurpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the ...