Exploració per autor "Deng, Shiming"
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Optimal strategy for selling on group-buying website
Jiang, Xuan; Deng, Shiming (OmniaScience, 2014-10)
Article
Accés obertPurpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum ...