Browsing by Subject "Consumidors -- Conducta"
Now showing items 1-20 of 39
-
A field investigation of flight anxiety: evidence of gender differences in consumer behaviors among Las Vegas passengers
(Omnia Science, 2016-06)
Article
Open AccessPurpose: This study examines how anxious the Las Vegas public is through a case study of one local international airport. Design/methodology: This study examines gender differences in consumer behaviors among the flying ... -
“Air Rage”: A Systematic review of Research on Disruptive Airline Passenger Behaviour 1985-2020
(Omnia Science, 2020-06)
Article
Open AccessPurpose: Disruptive airline passenger behaviour (DAPB), i.e. “air rage”, has an adverse impact on crew and passenger well-being and is costly to manage and prevent. Given recent changes in airport management, aircraft ... -
Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms
(OmniaScience, 2019-12)
Article
Open AccessPurpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience. Design/methodology/approach: The study commenced ... -
An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona
(OmniaScience, 2022-12)
Article
Open AccessPurpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states ... -
Anàlisi de les decisions en una Demand Side Platform per a Real Time Bidding
(Universitat Politècnica de Catalunya, 2014-06)
Master thesis (pre-Bologna period)
Restricted access - author's decisionLa publicitat digital es troba a l’ordre del dia, encara més la publicitat digital mòbil. SMADEX és una start-up que es dedica a impactar als usuaris de dispositius mòbils amb aquest tipus de publicitat. Es tracta d’una ... -
Análisis del impacto de la crisis del COVID-19 sobre el comportamiento de compra
(Universitat Politècnica de Catalunya, 2020-09-15)
Bachelor thesis
Open AccessThis is a study of the impact of the COVID-19 crisis on purchasing behavior during the State of Alarm decreed in Spain between March 14, 2020 and June 21, 2020 and the weeks after returning to normality. By carrying out ... -
Applying an empathic design model to gain an understanding of consumers’ cognitive orientations and develop a product prototype
(School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2012-04)
Article
Open AccessPurpose: Consideration of consumer opinion is a key success factor when it comes to developing a new product. However, businesses may lack suitable methods for this, and designers may lack practical training, with both ... -
Consumer Acceptance, Choice and Attitudes towards Genetically Modified (GM) Food
(Universitat Politècnica de Catalunya, 2009-04-27)
Doctoral thesis
Open AccessLa introducció de noves tecnologies en l'àmbit agroalimentari ha revolucionat la eficiència pel que fa al sector productiu, si bé també ha tingut efectes rellevants pel que fa a la demanda, que cal analitzar amb profunditat. ... -
Consumers' segmentation based on the acceptability of meat from entire male pigs with different boar taint levels in four European countries: France, Italy, Spain and United Kingdom
(2016-02-08)
Article
Open AccessTwo consumer studies were conducted to know the acceptability of pork with different boar taint levels: test 1 performed in Spain (n = 126) and United Kingdom (n = 146), and test 2 performed in France (n = 139) and Italy ... -
Determining the Antecedents and Consequences of the Airline Brand Personality
(OmniaScience, 2019-06)
Article
Open AccessPurpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the ... -
Development of customer survey by using the method design for mode of application -Survey specifically designed for Hybrid plug-in car owners-
(Universitat Politècnica de Catalunya / Luleå Tekniska Universitet, 2013)
Master thesis (pre-Bologna period)
Open Access
Covenantee: Volvo / Luleå tekniska universitetIn November 2011, Volvo Cars Company (VCC) launched the V60 hybrid plug-in, which was developed in close collaboration with Vattenfall. The lack of financial incentives in Sweden is a major contributor to low V60 PHEV sales ... -
Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
(2015-12-01)
Article
Open AccessUsing multi-unit auctions, we examined the effect of different distributions of price discount across multiple units of a relatively new product on consumers' Willingness to Pay (WTP), sales value and retailers' revenue. ... -
Effects of the addition of simple and double decoys on the purchasing process of airline tickets
(2013-06)
Article
Restricted access - publisher's policyAir ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could ... -
Empirical study on flow experience in China tourism e-commerce market
(OmniaScience, 2015-04)
Article
Open AccessPurpose: While tourism e-commerce develops rapidly in China, these channels are truly new to both web providers and web consumers, understanding the nature of these media attaches greater importance. This study investigates ... -
Estudi dels factors d'arquitectura web que influeixen en la decisió de compra d'un usuari online
(Universitat Politècnica de Catalunya, 2018-09)
Master thesis
Restricted access - author's decisionL’estudi que es du a terme en aquest projecte té com a objectiu determinar quins són els principals factors que influeixen significativament en el comportament dels usuaris online alhora de decidir si seleccionar un ... -
Estudi dels factors que condicionen l’abandonament de la cistella de compra dels negocis online
(Universitat Politècnica de Catalunya, 2017-09)
Master thesis
Restricted access - author's decision -
Estudio de la calidad aplicada al sector alimentario infantil
(Universitat Politècnica de Catalunya, 2010-06)
Master thesis (pre-Bologna period)
Open AccessCon este trabajo realizado en el Politecnico di Milano (Departamento de Ingeniería de Gestión, DIG), se pretende estudiar la calidad aplicada al sector alimentario infantil. El objetivo es obtener la definición del concepto ... -
Estudio de los factores que condicionan el abandono del carrito en las webs de aerolineas
(Universitat Politècnica de Catalunya, 2018-06)
Master thesis
Restricted access - author's decisionEste trabajo de investigación se ha llevado a cabo con el objetivo de determinar cuálesson los principales factores que condicionan el abandono del carrito en las páginas web de las aerolíneas cuando los compradores acceden ... -
Estudio de los métodos de análisis multivariante para la detección de la tendencia de compra en clientes
(Universitat Politècnica de Catalunya, 2020-05-15)
Bachelor thesis
Open AccessEl siguiente proyecto trata sobre el estudio y aplicación práctica de dos de los tipos más utilizados de análisis multivariante. La aplicación práctica es sobre una matriz de datos proporcionada por un proveedor de artículos ... -
Estudio multipaís sobre los efectos de la COVID-19 en los hábitos de compra y de consumo de alimentos
(Universitat Politècnica de Catalunya, 2024-09-06)
Bachelor thesis
Open AccessThis study aims to analyze how the COVID-19 pandemic has influenced food purchasing and consumption behaviors in Spain, Italy, Germany and the United States. The research focuses on understanding consumer adaptations in ...
