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    • Innovation, technology and services: marketing, art and culture 

      Charques Trallero, Carolina (Universitat Politècnica de Catalunya / Universidade Técnica de Lisboa, 2013)
      Bachelor thesis
      Restricted access - author's decision
      Covenantee:   Universidade de Lisboa
      One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and ...