Browsing by Author "Charques Trallero, Carolina"
Charques Trallero, Carolina (Universitat Politècnica de Catalunya / Universidade Técnica de Lisboa, 2013)
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Covenantee: Universidade de LisboaOne of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and ...