Browsing by Author "Carbonell, Xavier"

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    • Mango Group: growth and internationalisation 

      Rodríguez Donaire, Silvia; Casi, Enric; Carbonell, Xavier (2010)
      Conference report
      Open Access
      Mango was created with the aim of providing clothing for a young, urban feminine market according to the latest fashionable trends in quality garments at a reasonable price and with the mission of being available worldwide. ...

    • MANGO S.A.: reinventando el sector de la moda 

      Rodríguez Donaire, Silvia; Casi, Enric; Carbonell, Xavier (2009)
      Article
      Open Access
      Mango se creó bajo tres premisas poco evidentes en su época: ropa para mujer joven y urbana, fabricación en países de costes de producción más competitivos por diferentes factores como precio, agilidad, proximidad geográfica, ...