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  • The US market introduction of an European Sports Nutrition Brand 

    Mayol Reig, Rafel (Universitat Politècnica de Catalunya, 2012)
    Master thesis (pre-Bologna period)
    Open Access
    The US sports nutrition market is the biggest sport nutrition market in the world ($4.7 billion, 60% world share) and is growing at a 7% annual rate. The market is crowded of supplement brands both in the strength gainers ...