Browsing by Subject "Advertising"

Now showing items 1-20 of 22

    • 360º Marketing campaign 

      Ortiz de Lazcano Fernández, Manel (Universitat Politècnica de Catalunya, 2014)
      Bachelor thesis
      Restricted access - author's decision
      The objective of this Project is to create a 360º marketing campaign in which there will be advertised a hypothetical videogame of the Nintendo Company in several mass media as TV, Internet, street publicity and through ...

    • A measurement study of online tracking and advertising in Ibero-America 

      Estrada Jiménez, José Antonio; Parra Arnau, Javier; Rodríguez Hoyos, Ana Fernanda; Forné Muñoz, Jorge; Pallarès Segarra, Esteve (Institute of Electrical and Electronics Engineers (IEEE), 2021)
      Article
      Open Access
      The ability of the online marketing industry to track and pro le users' Web-browsing activity is what enables effective, tailored-made advertising services. The intrusiveness of these practices and the increasing ...

    • A tool for semantic targeting in online 

      Abraham López, Yailín (Universitat Politècnica de Catalunya, 2010)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement

    • Advertising Solutions 

      Villar Amer, Pablo (Universitat Politècnica de Catalunya, 2009-11-10)
      Master thesis (pre-Bologna period)
      Open Access
      Covenantee:   Orange / École nationale supérieure des télécommunications de Bretagne
      La LoB Audience et Publicité au sein d’Orange - France Telecom a pour mission de développer les offres de publicité de demain et de continuer à accroître l’audience. Elle propose ainsi des solutions publicitaires innovantes ...

    • Anàlisi dels rols estereotípics en la publicitat 

      Zanni Vázquez, Irene (Universitat Politècnica de Catalunya, 2016)
      Bachelor thesis
      Open Access
      Aquest projecte consisteix en un treball d’investigació sobre el món de la comunicació i la publicitat per conèixer quins són actualment els recursos més emprats i, sobretot, l’ús que fan dels estereotips. Concretament, ...

    • Análisis del sistema de comunicaciones BLE 

      Alcalá Colmenero, Jorge (Universitat Politècnica de Catalunya, 2017-07-21)
      Bachelor thesis
      Open Access
      This thesis aims to analyse a complete Bluetooth Low Energy (BLE) communications system. A theoretical study and different experiments have been carried out in order to evaluate if Bluetooth technology can be efficiently ...

    • Animación 3D avanzada y motion graphics aplicados a un spot publicitario 

      López Reina, Oriol (Universitat Politècnica de Catalunya, 2018-07-16)
      Bachelor thesis
      Open Access
      Este proyecto trata sobre la elaboración de un spot publicitario utilizando técnicas de animación 3D y motion graphics. El objetivo es crear un vídeo en formato spot, generado 100% por CGI con un look bien definido y una ...

    • Audience measurement using a top-view camera and oriented trajectories 

      López Palma, Manuel; Gago Barrio, Javier; Corbalán Fuertes, Montserrat; Morros Rubió, Josep Ramon (2019)
      Conference report
      Restricted access - publisher's policy
      A crucial aspect for selecting optimal areas for commercial advertising is the probability with which that publicity will be seen. This paper presents a method based on top-view camera measurement, where the probability ...

    • Choosing R&D or advertising for competing firms in uncertain market 

      Xie, Bo; Wang, Xianjia (OmniaScience, 2014-07)
      Article
      Open Access
      Purpose: R&D and advertising have become important means to enhance the competitiveness of firms’ products. Design an appropriate model to help the firm to make the right choice is value in supply chain. Design/method ...

    • Co-branding strategy in cause-related advertising: the fit between brand and cause 

      Huertas García, Ruben; Lengler, Jorge; Consolación Segura, Carolina María (2017)
      Article
      Open Access
      Purpose Companies are increasingly incorporating support for social causes in advertising to improve brand image and increase sales, but it is unclear how these behaviours influence purchase intentions. This paper aims ...

    • Estudio. Estimación del foco de atención visual mediante trayectorias orientadas. 

      Villegas Santos, Albert (Universitat Politècnica de Catalunya, 2019-07-11)
      Bachelor thesis
      Open Access
      En este proyecto, aplicaremos los mecanismos y las técnicas que nos ofrecen las tecnologías de Deep Learning, para poder obtener el grado de atención que recibe un anuncio por parte de las personas, ya que se trata de la ...

    • Fotomontaje y publicidad 

      Zaragoza Sánchez, Delia (Universitat Politècnica de Catalunya, 2017-07-14)
      Bachelor thesis
      Open Access
      Elaboración de tres hipotéticas campañas publicitarias en las que se hace uso del fotomontaje como herramienta de creación de estas. La primera de ellas es una campaña para venta y promoción del producto Kindle Paperwhite ...

    • Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention 

      Sameti, Ardalan; Khalili, Hamidreza (OmniaScience, 2017-09)
      Article
      Open Access
      Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention. On this ...

    • La influencia de la responsabilidad social en la intención de compra de los consumidores de detergentes 

      Murt Prats, Patrícia (Universitat Politècnica de Catalunya, 2009-06)
      Master thesis (pre-Bologna period)
      Open Access
      En este trabajo se realiza un estudio para determinar la relación entre la responsabilidad social corporativa en la publicidad y el comportamiento de los consumidores. Así, se propone un modelo que comprara la influencia ...

    • Introducción a las técnicas para el soporte de comunicación en Revestimientos Arquitectónicos 

      Frías de la Rosa, Freya Oceanía (Universitat Politècnica de Catalunya, 2015-10)
      Master thesis
      Open Access
      Al realizar un paseo por alguna calle notará que existe una gran cantidad de elementos que comunican, rótulos, señalizaciones, etc., y estos se encuentran fijos a los revestimientos arquitectónicos de los edificios como ...

    • Motion Graphics: spot publicitario para Google 

      Cuesta Lerma, Blanca (Universitat Politècnica de Catalunya, 2020-07-17)
      Bachelor thesis
      Open Access
      El trabajo lleva a cabo la creación de un spot publicitario, en motion graphics con la estética e identidad corporativa de Google. El spot es mayoritariamente en 2D, pero se ha querido aplicar alguna secuencia 3D para, ...

    • Obtaining the optimal markup for mobile advertising campaigns 

      Graells Vilella, Mireia (Universitat Politècnica de Catalunya, 2017-09-13)
      Bachelor thesis
      Restricted access - confidentiality agreement

    • On the anonymity risk of time-varying user profiles. 

      Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge (2017-04-26)
      Article
      Open Access
      Websites and applications use personalisation services to profile their users, collect their patterns and activities and eventually use this data to provide tailored suggestions. User preferences and social interactions ...

    • On web user tracking of browsing patterns for personalised advertising 

      Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge (2017-02-19)
      Article
      Open Access
      On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising ...

    • Oriented trajectories as a method for audience measurement 

      López Palma, Manuel; Morros Rubió, Josep Ramon; Gago Barrio, Javier; Corbalán Fuertes, Montserrat (2018)
      Conference report
      Restricted access - publisher's policy
      The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to ...