Now showing items 1-18 of 18

  • 360º Marketing campaign 

    Ortiz de Lazcano Fernández, Manel (Universitat Politècnica de Catalunya, 2014)
    Bachelor thesis
    Restricted access - author's decision
    The objective of this Project is to create a 360º marketing campaign in which there will be advertised a hypothetical videogame of the Nintendo Company in several mass media as TV, Internet, street publicity and through ...
  • Advertising Solutions 

    Villar Amer, Pablo (Universitat Politècnica de Catalunya, 2009-11-10)
    Master thesis (pre-Bologna period)
    Open Access
    Covenantee:  Orange / École nationale supérieure des télécommunications de Bretagne
    La LoB Audience et Publicité au sein d’Orange - France Telecom a pour mission de développer les offres de publicité de demain et de continuer à accroître l’audience. Elle propose ainsi des solutions publicitaires innovantes ...
  • Anàlisi dels rols estereotípics en la publicitat 

    Zanni Vázquez, Irene (Universitat Politècnica de Catalunya, 2016)
    Bachelor thesis
    Open Access
    Aquest projecte consisteix en un treball d’investigació sobre el món de la comunicació i la publicitat per conèixer quins són actualment els recursos més emprats i, sobretot, l’ús que fan dels estereotips. Concretament, ...
  • Análisis del sistema de comunicaciones BLE 

    Alcalá Colmenero, Jorge (Universitat Politècnica de Catalunya, 2017-07-21)
    Bachelor thesis
    Open Access
    This thesis aims to analyse a complete Bluetooth Low Energy (BLE) communications system. A theoretical study and different experiments have been carried out in order to evaluate if Bluetooth technology can be efficiently ...
  • Animación 3D avanzada y motion graphics aplicados a un spot publicitario 

    López Reina, Oriol (Universitat Politècnica de Catalunya, 2018-07-16)
    Bachelor thesis
    Open Access
    Este proyecto trata sobre la elaboración de un spot publicitario utilizando técnicas de animación 3D y motion graphics. El objetivo es crear un vídeo en formato spot, generado 100% por CGI con un look bien definido y una ...
  • A tool for semantic targeting in online 

    Abraham López, Yailín (Universitat Politècnica de Catalunya, 2010)
    Master thesis (pre-Bologna period)
    Restricted access - confidentiality agreement
  • Choosing R&D or advertising for competing firms in uncertain market 

    Xie, Bo; Wang, Xianjia (OmniaScience, 2014-07)
    Article
    Open Access
    Purpose: R&D and advertising have become important means to enhance the competitiveness of firms’ products. Design an appropriate model to help the firm to make the right choice is value in supply chain. Design/method ...
  • Co-branding strategy in cause-related advertising: the fit between brand and cause 

    Huertas García, Ruben; Lengler, Jorge; Consolación Segura, Carolina María (2017)
    Article
    Restricted access - publisher's policy
    Purpose Companies are increasingly incorporating support for social causes in advertising to improve brand image and increase sales, but it is unclear how these behaviours influence purchase intentions. This paper aims ...
  • Fotomontaje y publicidad 

    Zaragoza Sánchez, Delia (Universitat Politècnica de Catalunya, 2017-07-14)
    Bachelor thesis
    Open Access
    Elaboración de tres hipotéticas campañas publicitarias en las que se hace uso del fotomontaje como herramienta de creación de estas. La primera de ellas es una campaña para venta y promoción del producto Kindle Paperwhite ...
  • Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention 

    Sameti, Ardalan; Khalili, Hamidreza (OmniaScience, 2017-09)
    Article
    Open Access
    Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention. On this ...
  • La influencia de la responsabilidad social en la intención de compra de los consumidores de detergentes 

    Murt Prats, Patrícia (Universitat Politècnica de Catalunya, 2009-06)
    Master thesis (pre-Bologna period)
    Open Access
    En este trabajo se realiza un estudio para determinar la relación entre la responsabilidad social corporativa en la publicidad y el comportamiento de los consumidores. Así, se propone un modelo que comprara la influencia ...
  • Introducción a las técnicas para el soporte de comunicación en Revestimientos Arquitectónicos 

    Frías de la Rosa, Freya Oceanía (Universitat Politècnica de Catalunya, 2015-10)
    Master thesis
    Open Access
    Al realizar un paseo por alguna calle notará que existe una gran cantidad de elementos que comunican, rótulos, señalizaciones, etc., y estos se encuentran fijos a los revestimientos arquitectónicos de los edificios como ...
  • Obtaining the optimal markup for mobile advertising campaigns 

    Graells Vilella, Mireia (Universitat Politècnica de Catalunya, 2017-09-13)
    Bachelor thesis
    Restricted access - confidentiality agreement
  • On the anonymity risk of time-varying user profiles. 

    Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge (2017-04-26)
    Article
    Open Access
    Websites and applications use personalisation services to profile their users, collect their patterns and activities and eventually use this data to provide tailored suggestions. User preferences and social interactions ...
  • On web user tracking of browsing patterns for personalised advertising 

    Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge (2017-02-19)
    Article
    Open Access
    On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising ...
  • Oriented trajectories as a method for audience measurement 

    López Palma, Manuel; Morros Rubió, Josep Ramon; Gago Barrio, Javier; Corbalán Fuertes, Montserrat (2018)
    Conference report
    Restricted access - publisher's policy
    The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to ...
  • TRACK UP - Capturing user profile in a mobile platform 

    Aguilar Roquet, Sergi (Universitat Politècnica de Catalunya, 2013-12-13)
    Master thesis (pre-Bologna period)
    Open Access
    Covenantee:  Leeds Beckett University
    [ANGLÈS] Nowadays, with the rise of the smartphones, internet services and technology in general, the life of millions of people has changed dras tically. Specifically, people use smartphones every day and those store ...
  • Vídeo corporatiu “JCGF1” 

    Carnicé Gros, Josep (Universitat Politècnica de Catalunya, 2016-06)
    Bachelor thesis
    Open Access
    El treball consisteix en crear un vídeo corporatiu sobre la presentació d’un F1. La creació del spot ha estat complerta. Desde la modelació, iluminació, texturització i posproducció. Composant una peça creativa i diferent ...