• Behavorial profiles of consumers online travel agencies 

      Martínez Costa, Carme; Pladevall Viladecans, Julia; Mas-Machuca, Marta; Marimon, Frederic (2018-10-01)
      Article
      Accés obert
      The aim of the article is threefold: analyzing (1) the antecedents of satisfaction of online travel agencies (OTAs)’ customers, and the mediating role of loyalty, and word of mouth; (2) the different customers’ profiles ...