• A demand chain design for Chinese oatmeal companies 

      Wen, Haitao; Song, Lijing (OmniaScience, 2015-04)
      Article
      Accés obert
      Purpose: The purpose of this paper is to provide a demand chain design framework for Chinese small and medium enterprises in the oatmeal industry, to help them blaze a new trail in China's oatmeal market. Design/metho ...