Exploració per tema "Duty free shop"
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Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: an Incheon International Airport case study
(Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2013-12)
Article
Accés obertPurpose: This paper seeks to investigate the effects of sales promotions at airport duty-free shops by testing a conceptual model that considers price, coupons, free gifts, points, satisfaction, value, image, and behavioral ...