• Applying SEO, SEA and Data Analysis to small online businesses in order to increase visibility 

      Reinhard, Francisco (Universitat Politècnica de Catalunya, 2019-09-19)
      Projecte Final de Màster Oficial
      Accés restringit per decisió de l'autor
      Realitzat a/amb:   Kartli
      The goal of this study is to analyse the importance of Search Engine Optimization (SEO) and Search Engine Advertising (SEA) and to verify this by applying both techniques in a real business case. The practical part consists ...