Exploració per autor "Ruipérez Valiente, José A."

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    • A survey of the role of viewability within the online advertising ecosystem 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Parra Arnau, Javier; Forné Muñoz, Jorge (Institute of Electrical and Electronics Engineers (IEEE), 2021-09-27)
      Article
      Accés obert
      Within the online advertising ecosystem, viewability is defined as the metric that measures if an ad impression had the chance of being viewable by a potential consumer. Although this metric has been presented as a potential ...

    • Analyzing and testing viewability methods in an advertising network 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Institute of Electrical and Electronics Engineers (IEEE), 2020-06-29)
      Article
      Accés obert
      Many of the current online businesses base completely their revenue models in earnings from online advertisement. A problematic fact is that according to recent studies more than half of display ads are not being detected ...

    • Measuring online advertising viewability and analyzing its variability across different dimensions 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Association for Computing Machinery (ACM), 2020)
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      Many of the current online business base completely their revenue models in earnings from online advertisement. A problematic fact is that according to Google more than half of display ads are not being seen. The International ...

    • Technology, computation and artificial intelligence to improve the web ecosystem 

      Ruipérez Valiente, José A.; Parra Arnau, Javier; Forné Muñoz, Jorge (Multidisciplinary Digital Publishing Institute, 2022-12-07)
      Article
      Accés obert