• Impact of B2B Social Media on SMEs 

      Guarch Gallen, Sara (Universitat Politècnica de Catalunya, 2012)
      Treball Final de Grau
      Accés restringit per decisió de l'autor
      Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This ...