Now showing items 21-23 of 23

  • Propuesta de un plan de marketing para una empresa del sector X 

    Kraus Cabo, Daniel (Universitat Politècnica de Catalunya, 2017-04-20)
    Master thesis
    Restricted access - confidentiality agreement
  • Strategic plan: BBVA’s global contact center transformation plan 

    Leirós Martínez, Geraldine (Universitat Politècnica de Catalunya, 2014-06)
    Bachelor thesis
    Restricted access - author's decision
    Nowadays companies are facing a new kind of customer: a customer that expects an immediate answer to their queries, complaints or to anything they wish to express. But, how are organizations actually handling this change? ...
  • Wingray marketing concept and technical infrastructure 

    Catărău, Olga; Kadamus, Grażyna; Lopes Miguel, Pedro Henrique; Solana Prada, Juan José; Vidoni, Amandine (Universitat Politècnica de Catalunya, 2016)
    Bachelor thesis
    Restricted access - confidentiality agreement
    Covenantee:  Fachhochschule Kiel / Comateq
    This paper describes the development of a marketing concept and technical infrastructure for Wingray, an innovative electric-driven watersports device designed by Comateq. The marketing concept analysed direct selling for ...