Now showing items 1-5 of 5

    • Firm behavior, an engineering business tool for a better brand value in all sectors 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-12-22)
      Article
      Open Access
      In the last decade after the financial crisis, firms have been changing their behavior. Companies nowadays seek a better brand with the new perception of businesses. A major source of the companies´ value is composed of ...
    • Firm risk: a responsible business guide control to a better brand value and company value 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-01-01)
      Article
      Restricted access - publisher's policy
      Brand equity constitutes an ample intangible asset for most entities, and previous research has developed various brand equity models that aim to optimize this asset. Most approaches rely on only a single factor, focusing ...
    • The role of sustainability in brand quity value in the financial sector 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas González, Daniel (2020-01-01)
      Article
      Open Access
      The behavior of firms is changing as new kinds of businesses evolve. In particular, companies are now seeking to optimize their value, especially their intangible value—referred to as brand equity value—which has many ...
    • Towards a better model for intangible asset valuation 

      Ajour El Zein, Samer (Universitat Politècnica de Catalunya, 2020-09-19)
      Doctoral thesis
      Open Access
      Context: Intangible assets have recently come under the spotlight because of their growing importance within the business world. Thus, Brand Equity, considered a strategic asset, makes up a substantial intangible asset for ...
    • Understanding the complexity of intangible assets 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-02-28)
      Article
      Open Access
      The growing importance of strategic innovation in connection to the development of leading companies heavily investing in intangible assets makes intangible asset valuation a delicate issue for academics, practitioners, ...