Browsing by Author "Ajour El Zein, Samer"

Now showing items 1-7 of 7

    • Firm behavior, an engineering business tool for a better brand value in all sectors 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-12-22)
      Article
      Open Access
      In the last decade after the financial crisis, firms have been changing their behavior. Companies nowadays seek a better brand with the new perception of businesses. A major source of the companies´ value is composed of ...

    • Firm risk: a responsible business guide control to a better brand value and company value 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-01-01)
      Article
      Restricted access - publisher's policy
      Brand equity constitutes an ample intangible asset for most entities, and previous research has developed various brand equity models that aim to optimize this asset. Most approaches rely on only a single factor, focusing ...

    • Taxonomy and tendencies in sustainable finance: a comprehensive literature analysis 

      Rodríguez Rojas, María del Pilar; Clemente Almendros, José Antonio; Ajour El Zein, Samer; Seguí Amórtegui, Luis (Frontiers Media SA, 2022-08-09)
      Article
      Open Access
      This study identifies the trends in the literature related to Sustainable Finance by means of an exhaustive literature review and a bibliometric analysis of publications taken from the Web of Science database (WoS). A ...

    • The economic assessment of the environmental and social impacts generated by a light packaging and bulky waste sorting and treatment facility in Spain: a circular economy example 

      Medina Mijangos, Rubí Alejandra; Ajour El Zein, Samer; Guerrero García-Rojas, Hilda R.; Seguí Amórtegui, Luis Alberto (Springer Nature, 2021-12-01)
      Article
      Open Access
      Background: The waste sorting and treatment facilities play an important role in the management of Municipal Solid Waste (MSW), as they permit the materials to be prepared for their later reuse and recycling. The aim of ...

    • The role of sustainability in brand quity value in the financial sector 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas González, Daniel (2020-01-01)
      Article
      Open Access
      The behavior of firms is changing as new kinds of businesses evolve. In particular, companies are now seeking to optimize their value, especially their intangible value—referred to as brand equity value—which has many ...

    • Towards a better model for intangible asset valuation 

      Ajour El Zein, Samer (Universitat Politècnica de Catalunya, 2020-09-19)
      Doctoral thesis
      Open Access
      Context: Intangible assets have recently come under the spotlight because of their growing importance within the business world. Thus, Brand Equity, considered a strategic asset, makes up a substantial intangible asset for ...

    • Understanding the complexity of intangible assets 

      Ajour El Zein, Samer; Consolación Segura, Carolina María; Huertas García, Ruben (2020-02-28)
      Article
      Open Access
      The growing importance of strategic innovation in connection to the development of leading companies heavily investing in intangible assets makes intangible asset valuation a delicate issue for academics, practitioners, ...