Exploració per autor "Huertas Garcia, Rubén"
Ara es mostren els items 1-10 de 10
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A framework for designing new products and services
Huertas Garcia, Rubén; Consolación Segura, Carolina María (2009)
Article
Accés restringit per política de l'editorialCustomer satisfaction is an important objective in all areas of business and services. A key issue in today's design activities is to achieve customer satisfaction in an economical way by finding the attributes that are ... -
Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
Huertas Garcia, Rubén; Laguna García, Marta; Consolación Segura, Carolina María (2012)
Article
Accés obertThe purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how ... -
Fake news and youngsters’ decision journey: An evaluation of the influence of misinformation on social media
Kanashina, Olga; Huertas Garcia, Rubén; Jiménez Zarco, Ana Isabel (OmniaScience, 2023-12)
Article
Accés obertPurpose: Social media has changed the way users interact with each other, and has become an important part of numerous lives. However, there is an increasing flow of implausible content circulating on social media, which ... -
Gendered human–robot Interactions in services
Forgas Coll, Santiago; Huertas Garcia, Rubén; Andriella, Antonio; Alenyà Ribas, Guillem (2023-11)
Article
Accés obertThe outbreak of Covid-19 precipitated the use of service robots in customer-facing services as a replacement for employ- ees to avoid human-to-human contact. However, this development has not resolved the debate as to ... -
How do consumers’ gender and rational thinking affect the acceptance of entertainment social robots?
Andriella, Antonio; Alenyà Ribas, Guillem; Forgas Coll, Santiago; Huertas Garcia, Rubén (2022)
Article
Accés obertIn recent years, the rapid ageing of the population, a longer life expectancy and elderly people’s desire to live independently are social changes that put pressure on healthcare systems. This context is boosting the demand ... -
“I know how you feel”: the importance of interaction style on users’ acceptance in an entertainment scenario
Andriella, Antonio; Huertas Garcia, Rubén; Forgas Coll, Santiago; Torras, Carme; Alenyà Ribas, Guillem (2022)
Article
Accés obertIn this article, we aim to evaluate the role of robots’ personality-driven behavioural patterns on users’ intention to use in an entertainment scenario. Toward such a goal, we designed two personalities: one introverted ... -
La identificación de la voz del cliente mediante la experimentación con diseños factoriales: aplicación en la elaboración de una ruta turística
Huertas Garcia, Rubén; Consolación Segura, Carolina María (2008-10)
Article
Accés restringit per política de l'editorialLa satisfacción del cliente es uno de los objetivos principales de cualquier empresa y, en particular, de la gestión turística. Determinar qué deseos satisfacer y el cómo satisfacerlos es una tarea difícil. Para recoger ... -
Social robot-delivered customer-facing services: an assessment of the experience
Forgas Coll, Santiago; Huertas Garcia, Rubén; Andriella, Antonio; Alenyà Ribas, Guillem (Taylor & Francis Group, 2023-03-12)
Article
Accés restringit per política de l'editorialThe ability to install social intelligence protocols in robots in order for them to exhibit conversational skills has made them ideal tools for delivering services with a high cognitive and low emotional load. Little is ... -
The effects of gender and personality of robot assistants on customers’ acceptance of their service
Forgas Coll, Santiago; Huertas Garcia, Rubén; Andriella, Antonio; Alenyà Ribas, Guillem (2022)
Article
Accés obertThe Covid-19 pandemic has stimulated the use of social robots in front-office services. However, some initial applications yielded disappointing results, as managers were unaware of the level of development of the robots’ ... -
Using statistical design experiment methodologies to identify customers' needs
Huertas Garcia, Rubén; Consolación Segura, Carolina María (2009-01)
Article
Accés restringit per política de l'editorialCustomer satisfaction has become one of the main objectives in all areas of business, especially the tourist trade. One of the most difficult problems is to know how to obtain this satisfaction, which involves identifying ...