Browsing by Author "Mas Machuca, Marta"
Now showing items 1-20 of 37
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A Delphi study on Technology Enhanced Learning (TEL) applied on Computer Science (CS) skills
Porta, Marcela; Mas Machuca, Marta; Martínez Costa, Carme; Maillet, Katherine (2012-04-01)
Article
Open AccessTechnology Enhanced Learning (TEL) is a new pedagogical domain aiming to study the usage of information and communication technologies to support teaching and learning. The following study investigated how this domain ... -
A review of forecasting models for new products
Mas Machuca, Marta; Sainz, Marina; Martínez Costa, Carme (Intangible Capital, 2014-04)
Article
Open AccessPurpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques. Design/methodology/approach: A systematic review of forecasting journals was carried out using the ... -
A Review of forecasting models for new products
Mas Machuca, Marta; Sainz Comas, Marina; Martínez Costa, Carme (2014-01-02)
Article
Open AccessThe main objective of this article is to present an up-to-date review of new product forecasting techniques. -
Actional intelligence, a critical competence for innovation performance. A research multi-case analysis
Albors-Garrigos, Jose; Ramos, José Carlos; Mas Machuca, Marta (InderScience Publishers, 2010)
Article
Restricted access - publisher's policyActional intelligence, a new suggested conceptual construct, is introduced to understand the application and actioning of knowledge and link it with firm innovation performance. It is defined as the capacity of ... -
Antecedents of employee job satisfaction: Do they matter?
Alegre, Ines; Mas Machuca, Marta; Berbegal Mirabent, Jasmina (2016)
Article
Open AccessThis research investigates the collective effect of (1) the employee–organization relationship, (2) the employee–supervisor relationship, and (3) the employee–coworker relationship on employee job satisfaction. The empirical ... -
Antecedents of online purchasing behaviour in the tourism sector
Berbegal Mirabent, Jasmina; Mas Machuca, Marta; Marimon Viadiu, Frederic (2016)
Article
Open AccessPurpose – The aim of the paper is twofold. First, it investigates antecedents of on-line purchasing behavior, taking into account the relationships between the constructs of service quality, perceived value and loyalty. ... -
Caso Pyrénées: la gestión de recursos humanos centrada en la misión
Cardona Soriano, Pablo; Mas Machuca, Marta; Manzano Castellblanqué, Josep (Ediciones Deusto, 2010-10)
Article
Open AccessEl enfoque de gestión por competencias adoptado en Pyrénées ha resultado muy eficiente a la hora de desarrollar y afianzar el talento en la organización, logrando con ello que todas las áreas de la empresa cumplan con su misión. -
Classe de Direcció Comercial, a càrrec del professor Ignasi Gelpí: "Direcció d'operacions d'una empresa dedicada al gran consum"
Gelpí, Ignasi; Subirachs Torné, Miquel; Mas Machuca, Marta (2011-05-12)
Audiovisual
Open Access -
Classe de Direcció Comercial, a càrrec del professor Rafael Domínguez: "Márqueting y ventas: de la experiencia a la práctica"
Domínguez, Rafael; Subirachs Torné, Miquel; Mas Machuca, Marta (2011-05-05)
Audiovisual
Open Access -
Diseño de un plan estratégico docente para la formación de estudiantes universitarios hacia la creación y dirección de empresas familiares Barcelona, España
Garcia, Linda; Fuentes, Dario; Pico, Beatriz; Mas Machuca, Marta; Subirachs, Miquell (Omnia Publisher SL (OmniaScience), 2013-04-08)
Part of book or chapter of book
Open Access -
Efecto del diseño conjunto en la capacidad cognitiva y el rendimiento. Una propuesta de diseño basado en bloques incompletos balanceados
Huertas García, Ruben; Consolación Segura, Carolina María; Mas Machuca, Marta; Forgas Coll, Santiago (2016-01-08)
Article
Open AccessLa utilización del análisis conjunto para estudiar procesos de decisión estratégica se considera un avance respecto a los métodos habituales post-hoc. Pero, dado que los experimentos conjuntos evalúan percepciones sobre ... -
El impacto del factor estratégico en los proyectos de gestión del conociminiento del sector de la consultoría
Mas Machuca, Marta; Martínez Costa, Carme (Intangible Capital, 2008-10)
Article
Open AccessLos proyectos de Gestión del Conocimiento en el sector de la consultoría se han convertido en una necesidad para conseguir ventajas competitivas sostenibles en el tiempo. Entre todos los factores que influyen en el éxito ... -
Estrategias de integración curricular de los ODS en el aula universitaria. Realidades y desafíos de una experiencia educativa multidisciplinar
Albareda, Silvia; Graell, Mariona; Mas Machuca, Marta; Berbegal Mirabent, Jasmina (Editorial Graó, 2023)
Part of book or chapter of book
Restricted access - publisher's policyEn septiembre del 2015 Naciones Unidas aprueba la Agenda 2030 de los Objetivos de Desarrollo Sostenible (ODS). La universidad, como institución dedicada a la creación y transmisión de conocimiento a través de la investigación ... -
Exploring critical success factors of knowledge management projects in the consulting sector
Mas Machuca, Marta; Martínez Costa, Carme (2012-01-31)
Article
Restricted access - publisher's policyKnowledge management (KM) and critical success factors (CSFs) are interesting issues in the current business world. Knowledge is an important driving force for business success and competiveness, especially in the ... -
Fulfilment of expectations on students’ perceived quality in the Catalan higher education system
Marimon Viadiu, Frederic; Mas Machuca, Marta; Berbegal Mirabent, Jasmina (2020)
Article
Open AccessThis study provides an innovative approach to the analysis of the antecedents of satisfaction. A discussion about different types of expectations and their configurations is presented, providing a new classification of ... -
How a sustainable message affects brand attributes
Huertas García, Ruben; Consolación Segura, Carolina María; Mas Machuca, Marta (2016-04-11)
Article
Open Access© Emerald Group Publishing Limited. Purpose - The purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design ... -
Impact of mission statement components on social enterprises’ performance
Berbegal Mirabent, Jasmina; Mas Machuca, Marta; Guix, Patricia (2021)
Article
Open AccessSocial enterprises mix economic and social objectives, forming a bridge between non-profit and profit enterprises. Mission statements are a strategic tool that can provide a company with a purpose of being, a “being” that ... -
Is research mediating the relationship between teaching experience and student satisfaction?
Berbegal Mirabent, Jasmina; Mas Machuca, Marta; Marimón Carvajal, Federico (Taylor & Francis, 2016-07-05)
Article
Restricted access - publisher's policyUniversities must ensure that academic staff are qualified and competent for performing their job. Teaching and research are two key activities in which lecturers should excel. While some authors suggest teaching and ... -
La identificación de los estudiantes con la universidad: análisis empírico de las diferencias entre la modalidad presencial y semipresencial en Ingeniería de Organización
Trullas Casasayas, Irene; Simó Guzmán, Pep; Enache, Cristina Mihaela; Sallán Leyes, José María; Mas Machuca, Marta (2011)
Conference report
Open AccessEl objetivo de este artículo es estudiar de qué variables, controlables desde el punto de vista de dirección de marketing universitario, depende el sentimiento de identificación alumnouniversidad, así como las posibles ... -
Lessons learnt from Open Source communities
Viedma Martí, Josep M.; Ramos, José Carlos; Albors, José; Mas Machuca, Marta (2009-05-28)
Conference report
Restricted access - publisher's policy