• A survey of the role of viewability within the online advertising ecosystem 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Parra Arnau, Javier; Forné Muñoz, Jorge (Institute of Electrical and Electronics Engineers (IEEE), 2021-09-27)
      Article
      Accés obert
      Within the online advertising ecosystem, viewability is defined as the metric that measures if an ad impression had the chance of being viewable by a potential consumer. Although this metric has been presented as a potential ...
    • Analyzing and testing viewability methods in an advertising network 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Institute of Electrical and Electronics Engineers (IEEE), 2020-06-29)
      Article
      Accés obert
      Many of the current online businesses base completely their revenue models in earnings from online advertisement. A problematic fact is that according to recent studies more than half of display ads are not being detected ...
    • Measuring online advertising viewability and analyzing its variability across different dimensions 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Association for Computing Machinery (ACM), 2020)
      Text en actes de congrés
      Accés restringit per política de l'editorial
      Many of the current online business base completely their revenue models in earnings from online advertisement. A problematic fact is that according to Google more than half of display ads are not being seen. The International ...
    • Viewability contributions towards a better online advertising ecosystem 

      Expósito Ventura, Marta (Universitat Politècnica de Catalunya, 2023-04-20)
      Tesi
      Accés restringit per acord de confidencialitat
      (English) Online advertising makes possible most of the freely available online content and services. However, it is far from being mature and there are still controversial topics that need to be addressed. One of these ...