In this paper we study the link between business model set of choices and the way these choices and the resulting business model configuration influence its behaviour, including the consequences. In particular, we study social capital formation as a potential outcome of the business model configuration. Social capital is an important resource that might contribute to the firm sustainability. A conceptual framework is developed. In this preliminary
study we have applied it to a real situation and developed an exploratory case study. By focusing on social capital and by building on prior work we introduce a innovative way
to interpret managerial choices, and try to explain how managerial choices can represent
path to attain sustainable competitive advantage in the organization
CitationRodríguez-Donaire, S. Business model choices and dimensions of social capital, a path to attain organizational sustainability. A: OIKOS PhD Academy. "10th OIKOS PhD Summer Academy". Sant Gallen: 2009, p. 1-22.
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