Adictik, la app para los amantes de las marcas
Tutor / director / evaluatorOller Arcas, Antonio
Document typeBachelor thesis
Rights accessOpen Access
A new paradigm has arrived to stay in the concept of the digital advertising. Each time counts less what the brand says and more what the people is willing to say or do for the brand. Adictik plays with that concept and turns it around, basing itself on an aspect that other successful apps had forgotten, to put a logo of a brand to each photo that it is distributed by Internet. The Adictik app is thought so that the user could be the main character of their own ads. The main functionality consists in that the user could compete with other users to demonstrate which of them is the biggest fan of a brand. To determine which of the users is the biggest fan of a brand, the app allows you to see a ranking of each brand. This ranking depends on the number of shakas that the ads of a user have of a specific brand. Moreover Adictik allows the interaction between the users that take part of the platform, allowing them to comment the ads of the others, as well as to mention them to be notified like other apps do that are very trendy nowadays. Furthermore, Adictik is considered as an essential tool for the marketing and advertising professionals, as they can be inspired by the opinions of their own consumers and see which are the biggest claims of them. Adictik can offer multiple metrics that can be very interesting for the brands. For instance the age range of their advertisers as well as the list of the biggest fans to give them a possible reward because the users are doing free advertising to that brand. The project is focused on the performance of a new Back-end for that app. For doing that the company define one essential condition that must be fulfilled to do the project. The enterprise rules that the app must be developed inside the platform that Google offers known as Google Cloud Platform. Through this document is made the emphasis on the benefits that the platform contributes to the development of the app as well as all the modules that offers you to save all the information.