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dc.contributor.authorFlorido-Benítez, Lázaro
dc.date.accessioned2016-07-13T07:55:16Z
dc.date.available2016-07-13T07:55:16Z
dc.date.issued2016-06
dc.identifier.citationFlorido-Benítez, Lázaro. The impact of mobile marketing in airports. "Journal of Airline and Airport Management", Juny 2016, vol. 6, núm. 1, p. 1-18.
dc.identifier.issn2014-4806
dc.identifier.urihttp://hdl.handle.net/2117/88722
dc.description.abstractPurpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. First, to evaluate the effects that mobile marketing is having over the levels of passenger satisfaction at airports. Second, to analyze the impact of mobile marketing on passengers behavior in the aerodrome; lastly, to study the effects of this tool on the perceived image of an airport.
dc.format.extent18 p.
dc.language.isoeng
dc.rightsAttribution-NonCommercial 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Aeronàutica i espai::Aeroports
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject.lcshMobile communication systems
dc.subject.lcshConsumer satisfaction
dc.subject.lcshAirports
dc.subject.lcshMobile apps
dc.subject.lcshMarketing
dc.subject.otherMobile marketing
dc.subject.otherApp
dc.subject.otherSatisfaction
dc.subject.otherImage
dc.titleThe impact of mobile marketing in airports
dc.typeArticle
dc.subject.lemacMàrqueting digital
dc.subject.lemacComunicacions mòbils, Sistemes de
dc.subject.lemacAeroports
dc.subject.lemacSatisfacció del consumidor
dc.subject.lemacAplicacions mòbils
dc.identifier.doi10.3926/jairm.39
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
local.citation.publicationNameJournal of Airline and Airport Management
local.citation.volume6
local.citation.number1
local.citation.startingPage1
local.citation.endingPage18


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