The impact of mobile marketing in airports
Visualitza/Obre
Cita com:
hdl:2117/88722
Tipus de documentArticle
Data publicació2016-06
Condicions d'accésAccés obert
Llevat que s'hi indiqui el contrari, els
continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
:
Reconeixement-NoComercial 3.0 Espanya
Abstract
Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers.
Design/methodology: This research approach consist of going through data files and bibliographical sources in search of
information gathered by authors, institutions and organizations regarding our case study.
Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are
taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and
communication.
Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. First, to
evaluate the effects that mobile marketing is having over the levels of passenger satisfaction at airports. Second, to analyze
the impact of mobile marketing on passengers behavior in the aerodrome; lastly, to study the effects of this tool on the
perceived image of an airport.
CitacióFlorido-Benítez, Lázaro. The impact of mobile marketing in airports. "Journal of Airline and Airport Management", Juny 2016, vol. 6, núm. 1, p. 1-18.
ISSN2014-4806
Fitxers | Descripció | Mida | Format | Visualitza |
---|---|---|---|---|
39-359-1-PB.pdf | 369,1Kb | Visualitza/Obre |