Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method
Visualitza/Obre
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2117/84985
Tipus de documentArticle
Data publicació2015-12
EditorOmniaScience
Condicions d'accésAccés obert
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continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
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Reconeixement-NoComercial 3.0 Genèrica
Abstract
Purpose: To analyze students’ social media preference in order to improve student engagement
with university by examining social media implementation quality in terms of information and
service quality.
Design/methodology/approach: Research methodology is started with the hierarchy
creation of student engagement with university which then translated into questionnaire. This
questionnaire was distributed to 58 universities in Jakarta (Indonesia’s capital). The
questionnaire result was analyzed with entropy and TOPSIS method.
Findings: In social media implementation quality, information quality is more important than
service quality because in social media, a good information quality is really relevant with the
usefulness and comprehensiveness of the information. On the other hand regarding service
quality, the system availability will help students in their interaction process with university, on
top of the service’s efficiency and fulfillment. This directly impacts the cooperation between
students, active learning process, and students’ expectation. The social medias students
preferred to improve student engagement with universities respectively are LINE, Facebook,
Twitter, Wiki, Blog, Instagram, YouTube, Path, LinkedIn, and Podcast. Research limitations/implications: Social media’s role is not only to create student
engagement in the learning process, but also other aspects included by Chickering & Gamson
(1987).
Practical implications: The Social CRM channel shift from electronic into social media shows
that social media holds an important role for university since it eases up the communication
between university and the students. The good social media management has been an issue that
needs to be solved by university by creating a unit or delegate a person that can manage the
social media correctly and quickly so the students feel that they get the good service they want.
Originality/value: The other researches focus on observing social media influence to improve
student engagement, but only in the context of learning process. This research observes social
media roles in student engagement thoroughly according to the existing good practice. This
research can also shows the order of social media that are seen important to create student
engagement.
CitacióMeyliana; Hidayanto, Achmad Nizar; Budiardjo, Eko Kuswardono. Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method. "Journal of Industrial Engineering and Management", Desembre 2015, vol. 8, núm. 5, p. 1676-1697.
Dipòsit legalB-28744-2008
ISSN2013-0953
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