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Determinant factors affecting the point of purchase selection: valuation and perceptions
dc.contributor.author | Ouesleti, Bilel |
dc.contributor.author | Kallas, Zein |
dc.contributor.author | Gil Roig, José María |
dc.contributor.author | Costa-Font, Montserrat |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia |
dc.date.accessioned | 2016-03-03T13:27:25Z |
dc.date.issued | 2015 |
dc.identifier.citation | Ouesleti, B., Kallas, Z., Gil, J.M., Costa-Font, M. Determinant factors affecting the point of purchase selection: valuation and perceptions. A: International Association of Agricultural Economists. Conference. "Proceedings of the 29 conference if the IAAE". Milan: 2015, p. 1-30. |
dc.identifier.uri | http://hdl.handle.net/2117/83755 |
dc.description.abstract | The main purpose of this study is to assess the determinant factors for consumers’ selection of a particular food grocery store. Data were obtained through a survey of 420 consumers responsible of food purchase in Barcelona. First, we explore why and where consumers decide to purchase their food using two Focus Groups. Second, we identify the determinant factors that can affect consumers’ while choosing a point of purchase (POP) and focusing on a proposed decision using the Structural Equation Modeling (SEM). Third, we carried out on positioning the major retailers in terms of the most important attributes using the Analytic Hierarchy Process method (AHP). Our results show that the convenience in term of time and closeness is the most important factor in deciding where to purchase food. Regarding the POP valuation, results show that the most important attribute is the price followed by product availability, localization, private label, and promotions. |
dc.format.extent | 30 p. |
dc.language.iso | eng |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.subject | Àrees temàtiques de la UPC::Enginyeria agroalimentària |
dc.subject | Àrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics |
dc.subject.lcsh | Consumers |
dc.subject.other | Point of Purchase (POP) |
dc.subject.other | Structural Equation Modeling (SEM) |
dc.subject.other | Analytic Hierarchy Process (AHP) |
dc.title | Determinant factors affecting the point of purchase selection: valuation and perceptions |
dc.type | Conference lecture |
dc.subject.lemac | Consumidors -- Actituds |
dc.contributor.group | Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari |
dc.relation.publisherversion | http://ageconsearch.umn.edu/handle/212603 |
dc.rights.access | Restricted access - publisher's policy |
local.identifier.drac | 17527688 |
dc.description.version | Postprint (published version) |
dc.date.lift | 10000-01-01 |
local.citation.author | Ouesleti, B.; Kallas, Z.; Gil, J.M.; Costa-Font, M. |
local.citation.contributor | International Association of Agricultural Economists. Conference |
local.citation.pubplace | Milan |
local.citation.publicationName | Proceedings of the 29 conference if the IAAE |
local.citation.startingPage | 1 |
local.citation.endingPage | 30 |