Creation and Feasibility Analysis of a Telecommunications Company in Brisbane - Australia

Abstract

The aim of this project is to study the viability of creating a telecom company in Brisbane - Australia. To do so, I have been studying the different services that companies currently offer to their clients, and how it is possible to create a company in Australia taking into account the requirements from the government. I decided to move to Australia two years ago, and have been preparing for this change in my life since then. The initiative to move in this country is the result of personal as well as professional factors, which are thoroughly explained in this Master´s project. Only a few weeks after my arrival in Australia, I realised the immense opportunities that this country offered to new businesses, and the incredible growth the telecommunications industry was experiencing. Looking deeper in this matter, I decided to write this project and balance the feasibility of starting a telecom company in Brisbane. Australia is within the Asia-Pacific region, the fastest growing ICT region in the world according the Queensland government. I have had a look at the different companies located in Queensland through the web portal "http://directories.deedi.qld.gov.au/ictcapability/", where it is possible to compare and check all the companies in Australia classified by the kind of business they are. Our company, which will be called Telenet, will be located in the surroundings of Brisbane – Queensland. Telenet will be classified as Telecommunications Hardware and Infrastructure, and according to information provided by Queensland government, there are currently 117 telecommunications hardware and infrastructure companies. There are only 7 companies classified as large companies over 117. An analysis of these competitors is made in order to compare their strength and weaknesses. Telenet is a two steps project. The first step is the one developed all along this Master Final Project, and consists in starting the company in Australia with the aim to provide telecommunication infrastructure to small and medium companies and make a portfolio of clients. In this one, we will need to keep in mind the second step and final aim of the project, which is to create a Data Centre where our existing and new clients will be able to rent our services such as: renting storage "data", renting space "racks", and renting internet service "as we will also be an ISP". This second part of the project will be developed one or two years after the beginning of the company´s operations, due to its huge investment, which has to be done by our investor. Both parts (the investor and partners) have agreed to start a company about installing telecommunication infrastructures and see if the company becomes profitable. The products and service we will offer are divided in three main sections: audits and diagnostics, consulting engineering and design, and management and implementation of the project. A study of the possible clients we will achieve the first year, as well as the number of clients will hire our service has been done, taking into account that not all of them will perform the three phases/service we offer. Furthermore, a business model about how the company works has been explained in a business model canvas in order to describe the value proposition, infrastructure, customers, and finances. The business model canvas consists in 9 blocks where the operability of the company Telenet is explained in detail. Finally, the last part of the project is an analysis of the return on investment and profitability calculated according to our expectations of the first year of operation. You will find our sales forecast for the first year, as well as our expected profits for the first year.