The Catalonia railway museum, located in Vilanova i la Geltrú, participated in the European Project
Semester for the second time in 2015.
The aim of this project was to develop a new, additionally website for the museum with the purpose
to improve the visibility, the offered service and the advertising of the museum. Besides the special
information about the railway history and the conservation of railway heritage the website includes
relevant information about the museum. The main language of the website is English.
To receive an overview of the current market, some research about existing associations for
industrial heritage and railways was done. A comparison of the different marketing strategies was
done and the best was selected. The previous work included a definition of the target groups, their
requirements and how to consider them.
The website was developed by using WordPress. The content was collected and several plugins were
selected to visual the content as good as possible. By using a questionnaire the website was tested
regarding the usability, satisfaction and effectiveness. Considering the results of the test the website
To connect the visitor with the new website and to forward him directly to it a QR-Code was created.
Tots els drets reservats. Aquesta obra està protegida pels drets de propietat intel·lectual i industrial corresponents. Sense perjudici de les exempcions legals existents, queda prohibida la seva reproducció, distribució, comunicació pública o transformació sense l'autorització del titular dels drets.
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