Mostra el registre d'ítem simple

dc.contributor.authorHuertas Garcia, Rubén
dc.contributor.authorConsolación Segura, Carolina María
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.date.accessioned2010-04-16T18:40:55Z
dc.date.available2010-04-16T18:40:55Z
dc.date.created2009-01
dc.date.issued2009-01
dc.identifier.citationHuertas, R.; Consolacion, C. Using statistical design experiment methodologies to identify customers' needs. "International journal of market research", Gener 2009, vol. 51, núm. 1, p. 115-136.
dc.identifier.issn1470-7853
dc.identifier.urihttp://hdl.handle.net/2117/6966
dc.description.abstractCustomer satisfaction has become one of the main objectives in all areas of business, especially the tourist trade. One of the most difficult problems is to know how to obtain this satisfaction, which involves identifying customers' needs and desires, and transferring them to our product or service specifications. In order to ascertain the consumer voice, we can ask consumers directly, or thy to deduce their requirements by indirect methods. Statistical design of experiments (SDE) is considered to be a powerful tool for evaluating the revealed importance that not only shows the weight of the most relevant aspects but also that of their interactions. The aim of this paper is to show SDE's application in designing a tourist route. It also makes suggestions and offers directions for future applications, focusing in particular on marketing services.
dc.format.extent22 p.
dc.language.isoeng
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject.lcshConsumer satisfaction
dc.titleUsing statistical design experiment methodologies to identify customers' needs
dc.typeArticle
dc.subject.lemacSatisfacció del consumidor
dc.contributor.groupUniversitat Politècnica de Catalunya. LEAN MRG - Lean Management Research Group
dc.rights.accessRestricted access - publisher's policy
local.identifier.drac1233477
dc.description.versionPostprint (published version)
local.citation.authorHuertas, R.; Consolacion, C.
local.citation.publicationNameInternational journal of market research
local.citation.volume51
local.citation.number1
local.citation.startingPage115
local.citation.endingPage136


Fitxers d'aquest items

Imatge en miniatura

Aquest ítem apareix a les col·leccions següents

Mostra el registre d'ítem simple