An approach to a new innovation model in the media sector: an exploratory case study
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The main objective of this paper is to present a new model in order to understand and define the innovation capacity based on the results obtained from a multiple case study in the media sector. This model states that four organizational processes form the innovation capacity: knowledge creation, knowledge absorption, knowledge integration and knowledge reconfiguration, which are underpinned by a coherent mix of four organizational resources. Furthermore, the best practices supporting each one of these resources have been identified.