Quality, managerialism, market orientation and other matters: exploring strategizing in universities.
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hdl:2117/16138
Tipus de documentText en actes de congrés
Data publicació2011
Condicions d'accésAccés obert
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
The purpose of the paper is to explore university strategizing by means of examining academic managers narratives relate
to institutional strategy. This main objective is explored in two parts: theoretically it draws on connections of concepts such as managerialism, governance
and market orientation with the way institutional strategies are formulated and
implemented in higher education institutions.
Empirically, the approach taken is narrative and discursive analysis, based on a case study in a Spanish public university. This analytical scheme is based on a systematic exploration of the main factors considered
to be responsible for enabling or constraining strategy implementation.
CitacióGirotto, M. Quality, managerialism, market orientation and other matters: exploring strategizing in universities.. A: The European Higher Education Society 33rd Annual Forum 2011. "EAIR 33rd Annual Forum Proceedings". Warsaw: 2011.
Versió de l'editorLhttp://www.eair.nl/forum/warsaw/authors.asp?achternaam=11619&wat=achternaam
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Girotto M Full paper EAIR.pdf | 578,3Kb | Visualitza/Obre |